Jayga is a South African born, British bred, Shanghai based filmmaker.
Whilst studying journalism at the London College of Communication, he scored bylines with i-D, Dazed and MTV, as well as being a section editor for cult youth platform SUPERSUPER.
He stumbled into video documenting his friend G FrSH, a south-London rapper and quickly realised it was a much more creative medium. He shot some of England's best up-and-coming artists, as well as international acts for i-D.
Moving to China, he partnered with Edelman for a pioneering, multi-country ethnographic research project 'Words of a Generation' and has directed commercial work for Hilton, Nike and Converse, among others.